figma.com

Open the robots.txt file at the root of your site — your host or CMS usually has a setting for it. Find the rules that block the AI readers and add the lines shown below, so each reader is allowed. Save and publish; the readers pick up the change on their next visit. If your home page carries a noindex rule in its head, remove that too — it tells every reader, Google included, to ignore the page. Nothing else in the file needs to change, and no other reader gains access.

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Google-Extended
Allow: /

Each missing page answers one question your market asks that names rivals and not you. Take the question, answer it plainly in the first paragraph, then back the answer with facts from your own site — numbers, dates, names, with a link to where each one lives. Publish it at a plain address on your own domain and link to it from a page that already ranks. One page a day is a good pace; one a week still moves the number. ReachKit writes these for subscribers, but nothing here needs a subscription.

AI answers quote pages that answer a question directly. For each page of yours that has search value but reads like a brochure: turn its headings into the questions a buyer would ask, put a direct answer of two or three sentences right under each heading, and add evidence — a figure, a date, a source you link to. Keep the page’s address; rewriting in place keeps whatever it already ranks for.