ReachKit vs Appfigures
Appfigures is proper app-store analytics: keyword ranks, downloads, revenue, and reviews tracked across stores, trusted by serious app businesses. ReachKit doesn't track your listing at all — it's a website discoverability engine, built for the half of your presence that lives outside the store.
What Appfigures is genuinely great at
Appfigures has been in the app-analytics business a long time, and it shows. Keyword rankings across the App Store and Google Play, download and revenue reporting, review aggregation with alerts, competitor rank tracking — the operational dashboard for a business whose revenue lives in the stores. Its ASO tooling is credible and its data hygiene has a good reputation among app developers.
If you run a portfolio of apps, its reporting across them is genuinely hard to replace.
Where it leaves a solo founder stranded
Appfigures tells you what's happening to your listing; it doesn't decide what to do about it. Watching a keyword slide from #12 to #19 is not the same as knowing why, or whether it matters more than the four other things wrong with your listing, or what new title would recover it. The analysis and prioritisation are yours, and per-app pricing scales against you as you grow.
The bigger blind spot is the web. Most SaaS buyers search the open web before or instead of a store, read comparison pages, and land on your site first. A founder can have a meticulously tracked listing and a website that's structurally invisible — and Appfigures will never mention it.
What ReachKit does instead
ReachKit doesn't compete on your store listing — it covers the surface Appfigures never looks at: your website. It scans your live site and computes a 0–100 Discoverability Score from 8 deterministic on-page signals combined by geometric mean with your raw search footprint. The paid plan classifies that footprint against your category and shows where competitors show up for it.
Then it ranks the fixes: a weekly action plan with evidence cited per item, and your next weekly scan checks whether each shipped change actually moved the score. If your buyers ever land on a marketing site before or instead of the store — true for nearly every SaaS with a mobile companion app — that surface needs the same rigor your listing gets, and today nothing but a manual audit gives it that.
First scan free; €29.50/month after that — the 50% launch price, locked for life, normally €59, and one flat price, not per app. Keep Appfigures for the store; point ReachKit at everything it can't see.
Feature by feature
| Capability | ReachKit | Appfigures |
|---|---|---|
| Discoverability score (0–100) | Yes | No |
| Covers your website's discoverability | Yes | No |
| App-store listing analytics | No | Yes |
| Ranked weekly action plan | Yes | No |
| Evidence cited for every recommendation | Yes | No |
| Fixes verified by your next weekly scan | Yes | Partialtracks rank over time |
| ASO keyword rank + download data | No | Yes |
| Review aggregation & alerts | No | Yes |
| Priced for solo founders | Yes | Partialper-app tiers |
The verdict
- Your revenue genuinely lives in the stores and you need download/revenue ops.
- You manage a portfolio of apps and need cross-app reporting.
- You want review alerting wired into your support workflow.
- Your buyers search the web as much as the store.
- You want the fixes decided and verified, not the metrics charted.
- You want one flat price, not per-app tiers.