Compare · ASO analytics
ReachKit vs Appfigures
Appfigures is proper app-store analytics: keyword ranks, downloads, revenue, and reviews tracked across stores, trusted by serious app businesses. But tracking a listing and fixing one are different jobs — and for most SaaS, the app store is only half the surface buyers search. ReachKit scores the whole presence and plans the fixes.
What Appfigures is genuinely great at
Appfigures has been in the app-analytics business a long time, and it shows. Keyword rankings across the App Store and Google Play, download and revenue reporting, review aggregation with alerts, competitor rank tracking — the operational dashboard for a business whose revenue lives in the stores. Its ASO tooling is credible and its data hygiene has a good reputation among app developers.
If you run a portfolio of apps, its reporting across them is genuinely hard to replace.
Where it leaves a solo founder stranded
Appfigures tells you what's happening to your listing; it doesn't decide what to do about it. Watching a keyword slide from #12 to #19 is not the same as knowing why, or whether it matters more than the four other things wrong with your listing, or what new title would recover it. The analysis and prioritisation are yours, and per-app pricing scales against you as you grow.
The bigger blind spot is the web. Most SaaS buyers search the open web before or instead of a store, read comparison pages, and land on your site first. A founder can have a meticulously tracked listing and a website that's structurally invisible — and Appfigures will never mention it.
What ReachKit does instead
ReachKit treats your store listing and your website as one discoverable surface — because to a buyer, they are. It scans both, plus your reviews; measures real buyer search demand and where rivals show up for it; and computes a single 0–100 score from 18 deterministic signals across three weighted pillars — SEO 45%, Content 30%, Outreach 25%.
Then it does the deciding: a ranked weekly action plan with evidence cited per item — including draft copy where copy is the fix — and a verify loop that re-checks each change live before it counts. Rank tracking tells you a number moved; ReachKit tells you what to change and confirms you changed it.
The whole-surface view changes priorities in ways a store-only dashboard can't. If the scan shows your category's buyers search the web three times more than the store, this week's fix is your landing page, not your screenshot order — a call Appfigures has no data to make.
First scan free; $59/month Solo or $129/month Growth — flat, not per app.
The honest verdict
Use Appfigures when…
- Your revenue genuinely lives in the stores and you need download/revenue ops.
- You manage a portfolio of apps and need cross-app reporting.
- You want review alerting wired into your support workflow.
Choose ReachKit when…
- Your buyers search the web as much as the store.
- You want the fixes decided and verified, not the metrics charted.
- You want one flat price, not per-app tiers.
Capability by capability
| Capability | ReachKit | Appfigures |
|---|---|---|
| Discoverability score (0–100) | ✓ | ✕ |
| Covers app stores + web | ✓ | app stores only |
| Ranked weekly action plan | ✓ | ✕ |
| Draft copy per action | ✓ | ✕ |
| Fixes verified by live re-check | ✓ | tracks rank over time |
| ASO keyword rank + download data | listing signals only | ✓ |
| Review aggregation & alerts | reviews feed the scan | ✓ |
| Priced for solo founders | ✓ | per-app tiers |
See the difference on your own product
One free scan: your 0–100 discoverability score, the findings behind it, and the part Appfigures leaves to you — a ranked plan, verified live.
Free scan · then $29/mo Solo or $129/mo Growth