ReachKit vs the alternatives

Deep keyword and link databases built for professionals. Superb data — but the analysis, prioritisation, and follow-through are left to you.

Paste a URL, get a score and a list of what the page got wrong — or crawl the whole site yourself and get a longer one. Fast, free or nearly free, and genuinely useful. What none of them do is look past the page: they grade it in isolation, with no view of the searches you are trying to win, and no opinion about which line of the list to do first.

Tools that name the domains beating you in search and report what they rank for. ReachKit is the awkward entry in this bracket and both pages here open by saying so: its competitor analysis is on the paid plan, and the free tier is an on-page checker. Every vendor here gives away more competitor data for free than ReachKit does.

Tools that tell you about your market — who your buyers are, where they gather, what rivals' traffic looks like. None of them examine your own product's presence.

Great at producing words. Weak at measuring your actual situation — and a plan built on guesses inherits the guesses.

First-party dashboards that report what already happened. Essential inputs — ReachKit reads the same kinds of signals and turns them into the fix list.