ReachKit vs Moz Competitive Research
Moz's competitive research page is titled Free SEO Competitive Analysis Tool, and it lets you enter any domain. ReachKit's free scan also shows the competitors Google puts on the first page instead of you, but it is not a research tool. If you want to study competitors' keywords, content and links, pick Moz. If you want pages put live to win the searches they win, pick ReachKit.
What Moz does well
True Competitor lists your real search competitors from the results where your site ranks, with two measures of how closely each one competes with you. Keyword Gap takes up to 3 competitors and finds searches where you are on the first two pages but they rank higher, and searches where they appear and you do not. Top Competing Content shows their most visible pages and the keywords each one ranks for.
Moz Pro Campaigns tracks up to three competitors side by side each week. Domain Overview compares Domain Authority and Brand Authority, and Link Explorer compares links. Keyword Explorer runs on more than 1.25 billion keywords and Link Explorer on more than 40 trillion links.
The teaching is strong too: a guide with a free template and a Moz Academy certification of six courses and exams. The deeper tools are part of Moz Pro, which has a free trial.
What ReachKit does instead
The free scan needs no account. It works out your market, runs 12 Google searches buyers make there and shows the competitors on the first page of each instead of you. It also checks whether AI answers mention you.
The paid plan, €49 a month, finds up to 5 competitors from that evidence and checks them again every week. You may change them and never have to. ReachKit then writes up to 7 pages a week, new or updated, using the top results and competitors' pages for market facts.
ReachKit has no keyword gap report, no Domain Authority and no backlink data.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Moz Competitive Research |
|---|---|---|
| Competitors found from search results | Yes | Yes |
| Free with no account | Yes | partly: deeper tools in Moz Pro |
| Competitors tracked weekly | partly: up to 5, paid | partly: up to 3 in Campaigns |
| Keyword gap report | No | Yes |
| Domain Authority and links | No | Yes |
| AI answers checked | Yes | Yes |
| Pages written and put live for you | Yes | No |
Pick Moz Competitive Research when
- You want to study competitors' keywords and content yourself.
- You need Domain Authority, Brand Authority or link comparisons.
- You want to learn competitive analysis as a skill.
Pick ReachKit when
- You already know who wins and want pages to answer it.
- You want competitors found and checked again for you.
- You have no hours for research.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
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