See exactly why buyers can’t find you — and how to fix it.

Scan your live page

Paste your App Store URL or website. ReachKit reads the real page — the same signals search engines and buyers weigh — and scores all 18 in under a minute. No account needed for your first scan.

See the searches your rivals win

In plain language: the searches your buyers run where a competitor shows up and you don't, and the score that measures the gap — every claim pulled straight from your live page, so you can see exactly what's costing you traffic.

Work a weekly queue that closes the gap

Paid plans turn the report into a short queue each week, ranked by impact. Mark a fix done and ReachKit re-checks your live page before your score moves — so what you're watching is the gap closing, week after week.

Can search engines find, understand, and rank you — and do you already rank?

• 10%Title tagYour title is the single strongest on-page ranking and click signal.
• 10%Meta descriptionThe description shapes your search snippet and click-through rate.
• 12%Structured dataJSON-LD/schema.org lets search engines render rich results for your page.
• 8%Canonical URLA canonical tag prevents duplicate-content dilution of your ranking.
• 10%Heading structureOne clear H1 plus H2/H3 sub-heads tells search engines what the page covers.
• 25%Organic keyword footprintThe breadth of queries you already rank for is your discoverability base.
• 15%Ranking positionsWhere you actually rank for tracked terms determines real traffic.
• 10%Referring domainsnot yet scored — never a fake zeroLinks from distinct domains are the strongest off-page authority signal.

Do you publish enough substance, often enough, on enough owned surfaces?

• 25%Content depthThin pages rarely rank; substantive copy earns relevance and trust.
• 25%Publishing cadenceFresh, regular content compounds discoverability over time.
• 20%Owned channelsMore owned surfaces (blog, YouTube, newsletter) = more ways to be found.
• 15%Social share tagsOpenGraph/Twitter tags control how your link looks when shared.
• 15%Media & alt coverageImages with alt text aid accessibility, image search, and comprehension.

Are you present where buyers actually decide — marketplaces, communities, comparisons, press?

• 25%Marketplace presenceListings on PH/G2/Capterra/AlternativeTo are high-intent discovery surfaces.
• 25%Community presenceRecent mentions in HN/Reddit show your audience is finding and discussing you.
• 20%Share of voiceYour slice of community mentions vs rivals is competitive visibility.
• 15%Comparison pages"X vs Y" and "alternatives" pages capture high-intent comparison searches.
• 15%Press & news mentionsnot yet scored — never a fake zeroRecent press signals momentum and earns authoritative links.

Everything your product already puts out — next to your rivals.

• →We crawl your live pages and parse the on-page facts: title, meta description, structured data, canonical, heading structure, content depth, share tags, image alt coverage.
• →We read your sitemap and feeds to measure how often you really publish, and map your owned channels (blog, YouTube, newsletter).
• →We run the same profile on a category-validated competitor set — so every gap is relative to rivals in YOUR category, not a same-named brand in another market.
• →We check the surfaces buyers decide on: marketplace listings (Product Hunt, G2, Capterra, AlternativeTo), community mentions (Hacker News, Reddit), and comparison pages.

The searches your buyers actually run — and the rivals who win them today.

• →From your product brief we generate pain queries in your buyers' own words — the things they type before they know your name.
• →Each query runs against live search results: real ranking positions and real search volumes, the same SERP data the big SEO suites are built on — not estimates.
• →Hits are deduplicated, classified by intent, and clustered into a ranked list of themes where the search demand is real — and reachable for you.
• →Competitor reviews are mined for buyer language: what people praise, what they complain about, and the words they use for both.

The two crossed into your weekly queue — ranked, evidence-backed, biggest lever first.

• →Your content plan matches what buyers search with the format that currently wins each result page — topic, target keywords with real volumes, buyer angle, brief.
• →Your distribution plan is the overlap of where rivals get found and where your audience already is — channel, specific target, why, and effort.
• →Every item cites the evidence it came from. If we can't point at the evidence, the item doesn't ship.

The number is deterministic

Your score is computed from the 18-signal registry above — fixed weights, fixed pass/warn/fail thresholds, no AI anywhere in the arithmetic. Same inputs, same score, every time.

The words are grounded

Every AI step reads evidence extracted from your live pages, reviews, and search results — never free association. Each recommendation cites its evidence, and a critic gate pressure-tests every card before it reaches you. Cards that can't back themselves up get dropped.

Not measured never means zero

If a signal hasn't been verified for your product yet, it renders as “not measured” — it is never counted as a failing zero to make the number scarier. The score only speaks to what was actually checked.

Fixes are verified, not self-declared

When you mark an action done, ReachKit re-checks reality first — the page must be live, or the rank check must show movement — before the fix counts and your score re-snapshots. Progress you can defend.