ReachKit vs Screaming Frog
The Screaming Frog SEO Spider is a desktop crawler for Windows, macOS and Linux that walks your whole site and audits it for over 300 SEO issues. It is a professional instrument and one of the best known in SEO. ReachKit's free scan runs in the browser, reads up to 100 pages for the common technical issues, and adds what a crawl cannot see: the searches buyers make and who shows up instead of you. For a large site or a migration, you want the crawler.
What Screaming Frog does well
Scale and depth. The SEO Spider finds broken links, errors and redirects, analyses page titles and meta data, reviews meta robots and directives, audits hreflang, finds exact duplicate pages and generates XML sitemaps.
The free version crawls up to 500 URLs and, in Screaming Frog's words, is free to use without any sign up or email capture. For a small site, 500 URLs is often all of it.
A yearly paid licence removes the crawl limit and adds crawl configuration, saved crawls, scheduling, JavaScript rendering, crawl comparison, near duplicate content, structured data validation, accessibility auditing and Search Console integration.
What ReachKit does instead
There is nothing to install. The free scan needs no account, takes about a minute and reads up to 100 pages for missing titles and meta descriptions, pages kept out of search, a missing sitemap, slow pages, broken links, phone usability, structured data and AI readers blocked by robots.txt. Each issue comes with a free fix. It will not find your hreflang mistakes.
It also checks what no crawl knows. It runs 12 Google searches buyers in your market make, records who is on the first page and checks whether AI answers mention or link you.
The paid plan is €49 a month. ReachKit writes up to 7 pages a week, new or updated, and scans your market again every Monday.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Screaming Frog |
|---|---|---|
| Runs in the browser, nothing to install | Yes | No |
| Free with no sign up or email | Yes | Yes |
| Pages crawled | Up to 100 | 500 free, no limit when paid |
| Broken links and redirects | Partly: broken links | Yes |
| hreflang and duplicate pages | No | Yes |
| Checks the searches buyers make | Yes | No |
| Puts pages live every week for you | Yes | No |
Pick Screaming Frog when
- Your site is large and you need every URL audited.
- You are planning a migration and want to compare crawls.
- You want raw, complete data and are happy to read it yourself.
Pick ReachKit when
- You do not want to install and set up a desktop app.
- Your site is small and the common issues are enough.
- You want pages put live for you, not a spreadsheet to work through.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
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