ReachKit vs Seobility Competitor Analysis
A free SEO competitor analysis tool tracks the domains competing with you in search and reports the keywords they rank for, without a paid plan. Seobility ships one: its free Basic plan tracks 3 competitors and reports competitor rankings for 10 keywords, updated weekly, and it is free forever rather than a trial. ReachKit has no free equivalent — its competitor analysis runs on the paid scan only — and this comparison starts there because that is the honest answer to the search that brought you here.
What Seobility does better
It gives competitor tracking away and states exactly how much. The free Basic plan includes 3 tracked competitors, competitor rankings for 10 keywords updated weekly, and 5 daily requests for the Keyword Research Tool. Those are published quotas on a free tier, not a trial countdown, and they are three facts ReachKit cannot match with anything free.
The paid step up is stated on the same page in the same units, which makes it easy to work out whether you will outgrow the free tier: Premium raises it to 20 tracked competitors, competitor rankings for 300 keywords updated daily, and 50 daily Keyword Research requests, with a 14-day free trial and cancel anytime.
The competitor coverage is broader than keyword positions alone. A Competitor Dashboard collects it; Ranking Monitoring compares visibility, keyword positions and daily ranking changes; Backlink Monitoring & Analysis reports how many websites link to your competitors and which links they have gained or lost, including referring domains. Backlinks are outside ReachKit entirely — there is no version of ReachKit, free or paid, that tells you who links to a rival.
Where it leaves a solo founder stranded
The free quotas are small in the dimension that matters most. Ten keywords updated weekly is a sample, not a picture: a competitor ranking for a few thousand queries is being observed through ten of them, refreshed every seven days. Three competitors is workable, and 5 daily Keyword Research requests is roughly one exploratory session before you wait until tomorrow.
An account is required. Seobility's competitor tools sit behind registration, so the free tier costs an email even though it costs no money — worth knowing if you were hoping to paste a domain and read a result.
And the output is a monitoring surface. A dashboard that reports visibility, positions, daily changes and link movement is telling you what happened; deciding which of those movements deserves an hour of your week is still your job, and it is the job that does not get done when there is only one of you.
What ReachKit does differently
It does not compete on the free tier here, and pretending otherwise would be the dishonest version of this page. ReachKit's free scan measures 8 on-page signals from your live HTML, computes a 0–100 Discoverability Score by combining them by geometric mean with your raw search footprint, and shows a ≤5-row teaser of the queries you already rank for. There are no competitor rows in it and no fix list — both are paid artifacts. The free on-page checker at reachkit.app/tools/on-page-check needs no account and no email, at 30 checks per hour, which is the one place ReachKit asks for less than Seobility does.
On the paid plan, competitors work differently rather than more generously. You approve up to 5 from a ranked pool that is usually 20 or more long, and nothing is fetched for a domain before you approve it. Each candidate arrives with its basis attached — "shares 4 of your searches · ranks for 1,200 keywords" — so the list explains itself instead of asking you to trust it.
What the competitor rows are then FOR is the difference. They do not terminate in a dashboard; they feed the target ladder and the weekly action plan, so the week arrives as an ordered list of work with evidence cited inline, one task surfaced per day. The next weekly scan re-measures the site, so a score gain is attributed to the on-page fix you shipped. €29.50/month, the 50% launch price, locked for life, normally €59.
Who should pick which
Pick Seobility if free is a hard requirement, if you need backlink and referring-domain data on competitors, or if 3 competitors and 10 weekly keywords covers what you are trying to see. On this query it is the more direct answer, and its free tier is free forever rather than a trial.
Pick ReachKit if the monitoring is not the bottleneck. If you can already see that a rival is ahead and the unanswered question is which change to ship first, the ordered plan is what you are buying, at €29.50 a month — and if you want the on-page half checked for nothing first, the free checker will do that without an email.
Feature by feature
| Capability | ReachKit | Seobility Competitor Analysis |
|---|---|---|
| Free competitor tracking | No | Partial3 competitors, 10 keywords weekly |
| Competitors compared | Partialup to 5, paid | Partial3 free / 20 on Premium |
| Competitor backlinks & referring domains | No | Yes |
| Daily ranking-change monitoring | No | Partialdaily on Premium |
| 8 on-page signals read from your HTML | Yes | No |
| Free check with no account or email | Yes | No |
| Competitor findings ranked into a weekly plan | Yes | No |
| Fixes verified by your next weekly scan | Yes | No |
The verdict
- You want competitor tracking at no cost — Seobility's free plan covers 3 of them.
- You need competitor backlink and referring-domain movement, which ReachKit never reports.
- You want daily ranking-change monitoring rather than a weekly re-measure.
- Ten keywords refreshed weekly is too thin a sample to act on.
- You want the competitor findings ordered into a week of work, not a dashboard.
- You want an on-page check that takes no account and no email at all.