ReachKit vs SEOptimer

What SEOptimer does better

If you audit other people's websites for a living, SEOptimer is built around your job and ReachKit is not. Its own page names the three things it is known for: SEO auditing, configurable white-label reports, and an embeddable audit tool that puts a branded audit form on your site to generate leads. It also does bulk reporting for prospecting at scale, and an API it describes as covering 100+ data points.

The audit itself is broader than ReachKit's 8 signals — it covers on-page SEO, rankings and backlinks in one pass — and the surrounding toolset adds keyword research, backlink research, a full SEO crawler, keyword tracking, backlink monitoring, a Google Business Profile audit, a local SEO audit, a GEO audit for AI search visibility, and what it counts as 60+ free tools.

Pricing is tiered by job rather than by volume alone: DIY SEO at $29/month (or $21.75/month billed annually at $261), White Label at $29.25/month billed annually at $351, and higher agency tiers, each with a 14-day free trial.

Where it leaves a solo founder stranded

The product's centre of gravity is the report, and a founder does not need a report. White-label PDFs, embeddable lead forms and bulk prospecting are all machinery for showing an audit to someone else — a client, a prospect. If the website being audited is your own, that entire half of what you are paying for does nothing, and the half that remains is another list of issues.

And that list has the same blind spot as every checker here. SEOptimer grades the page against best practice. It does not know what you sell, which searches your buyers actually run, or which competitor is currently taking them — so it can tell you a title is too short but not whether fixing it is worth an evening. Severity is a property of the issue; impact is a property of your market.

What ReachKit does instead

ReachKit is built for one person auditing one product, and it drops the client-services layer entirely — no white labelling, no embeddable form, no bulk reports, no reseller tier. What it does instead is measure 8 on-page signals from your live HTML — page title, meta description, heading structure, content depth, structured data, canonical URL, social share tags, and images & alt text — free, with no signup and no email, at 30 checks per hour.

Those 8 are combined by geometric mean with your raw search footprint into one 0–100 Discoverability Score, so the number tracks whether people can find you rather than how many best practices you satisfy. It is deterministic: same URL, same score, no language model anywhere near it.

Then it does the part a report cannot. The paid plan produces a ranked weekly action plan — one task surfaced per day — where every item cites the evidence it came from: the tag that is missing, the query your rivals rank for and you do not. The next weekly scan re-measures, and where the score moved, the gain is attributed to the on-page fix you shipped rather than assumed.

€29.50/month, the 50% launch price, locked for life, normally €59, and the first scan is free.

Who should pick which

Pick SEOptimer if you audit websites for clients. The white-label reporting and the embeddable audit form are real, well-built lead-generation machinery, and ReachKit has no answer to them at any price.

Pick ReachKit if the only website you are auditing is your own, and what you want out of the audit is not a document but an order of operations.