ReachKit vs SEOptimer
SEOptimer is an SEO audit tool: you enter a website URL and get a free analysis with a prioritised list of recommendations. It is best known for turning that audit into branded PDF reports and an audit widget that agencies embed on their own sites to win leads. ReachKit's free scan also lists technical issues, across up to 100 pages, and adds the searches buyers in your market make and who shows up instead of you. The paid plan then writes up to 7 pages a week, new or updated.
What SEOptimer does well
The audit is free from a URL and ends in a clear, prioritised list of recommendations. It also looks at AI search: SEOptimer points out your current Google AI search rankings and checks factors such as whether AI readers can access your site.
It is built for people who show audits to others. You can make white-label PDF reports with your own logo, colours and fonts, in several languages, and embed an audit widget on your site that sends each new lead to your mailbox or your CRM. Bulk reporting and an API with 100+ data points run audits at scale.
Around the audit is a full toolset: keyword research, keyword tracking by country, language, search engine and device, backlink research and monitoring, a crawler that scans every page of a site, local SEO and Google Business Profile audits, and 60+ free tools. A 14-day free trial is offered.
What ReachKit does instead
The free scan needs no account and takes about a minute. It runs 12 Google searches buyers in your market make, records who is on the first page of each and checks whether AI answers mention or link you. You get a Visibility Score from 0 to 100, always with its range.
It lists technical issues across up to 100 pages, such as missing titles and meta descriptions, broken links, slow pages and AI readers blocked by robots.txt, each with a free fix. ReachKit keeps no backlink index and does no keyword research.
ReachKit is built for a founder with one site. It makes no client reports and serves no agencies. The paid plan is €49 a month, and it writes up to 7 pages a week, new or updated, from your own site.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | SEOptimer |
|---|---|---|
| Free audit from a URL | Yes | Yes |
| Pages scanned | Up to 100 | Every page, with the crawler |
| Shows how you appear in AI search | Yes | Yes |
| White-label PDF reports | No | Yes |
| Embeddable lead-gen audit widget | No | Yes |
| Keyword and backlink research | No | Yes |
| Checks the searches buyers make | Yes | Partly: tracks keywords you choose |
| Puts pages live every week for you | Yes | Partly: a separate AI writing assistant |
Pick SEOptimer when
- You audit client sites and need branded PDF reports.
- You want an audit widget on your site to win leads.
- You need keyword research, backlinks and rank tracking in one suite.
Pick ReachKit when
- The only site you care about is your own.
- You want to know which searches buyers make and who wins them.
- You want pages written and live for you every week.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 8 October 2026.
Sources
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