ReachKit vs SparkToro
SparkToro answers one question very well: where does my audience spend time online? ReachKit answers a different one: when that audience searches Google or asks AI, do they find you or your competitors? Then it writes up to 7 pages a week, new or updated, to change the answer. The two fit together. If buyers already search and find your competitors instead of you, start with ReachKit.
What SparkToro does well
SparkToro is audience research. Describe an audience and it shows the websites, podcasts, YouTube channels and social accounts that audience engages with far more than average. It also shows the words and phrases they type into Google and Bing, the social networks and AI tools they use, and the topics they care about.
That is rare data. It helps you decide which newsletters to sponsor, which podcasts to pitch and which communities to join. SparkToro has a free plan for basic audience research, with three previews a month.
What ReachKit does instead
ReachKit looks at your own site. The free scan reads it, works out your market and runs 12 Google searches buyers in that market make. It records who is on the first page of each, checks whether Google's AI answers mention or link you, and gives a Visibility Score from 0 to 100, with its range.
The paid plan, €49 a month, then writes up to 7 pages a week, new or updated, that go live on your own domain or your WordPress. Pages are written with Claude, an AI model, from your own site. Every Monday your market is scanned again and one email says what moved.
ReachKit does not study where your audience spends time, and it does not do outreach or sponsorships. That is SparkToro's job.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | SparkToro |
|---|---|---|
| Where your audience spends time | No | Yes |
| Words your audience searches | partly: the searches in your market | Yes |
| Who is on Google's first page | Yes | No |
| Whether AI answers mention you | Yes | No |
| Visibility Score from 0 to 100 | Yes | No |
| Technical issues on your site | Yes | No |
| Puts pages live on your website | Yes | No |
| Free to start | Yes | Yes |
Pick SparkToro when
- You are planning sponsorships, podcast pitches or community work.
- You want to know which sites and accounts your buyers follow.
- You want audience profiles to shape your positioning.
Pick ReachKit when
- Buyers search for what you sell and find your competitors.
- You want your own site checked on Google and in AI answers.
- You want pages going live every week without writing them yourself.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
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