ReachKit vs Surfer
Surfer is a writing tool: you bring a topic and a draft, and it guides the draft with search data. ReachKit is for a founder who does not want to write at all. It checks where buyers find your competitors instead of you, then writes up to 7 pages a week, new or updated, from your own site. If you or a writer produce content and want each piece to compete, Surfer fits. If nobody on your team writes, ReachKit does it.
What Surfer does well
Surfer's Content Editor gives live search and AI search guidelines while you write, and a Content Score tells you how the draft compares. It can also write and edit with AI.
Surfer also has an AI Tracker, which shows how your brand appears in AI tools like ChatGPT and flags answers that favour competitors. It offers several plans and free tools, including a free AI visibility audit.
What ReachKit does instead
ReachKit starts from your market, not a draft. The free scan runs 12 Google searches buyers make, records who is on the first page, checks whether AI answers mention or link you, and lists technical issues on your site, each with a free fix.
The paid plan, €49 a month, chooses the topics and writes up to 7 pages a week, new or updated, at most 4 of them new. Pages are written with Claude, an AI model, from your own site. Each is read against 22 checks and goes live on its own 24 hours after it is written. You can edit or stop it before then, and you do not have to.
Every Monday ReachKit asks ChatGPT and Google AI Mode 25 buyer questions, each twice, and reports the share of answers that mention or link you.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Surfer |
|---|---|---|
| Editor that guides your draft | No | Yes |
| Writes with AI | partly: whole pages, from your site | Yes |
| Tracks AI answers about you | Yes | Yes |
| Technical issues on your site | Yes | No |
| One plan, VAT included | Yes | partly: several plans |
| Free to start | Yes | partly: free tools and an AI audit |
Pick Surfer when
- You or a writer already produce articles and want each to compete.
- You choose your own topics and want guidance as you write.
- You want to edit every word before it goes out.
Pick ReachKit when
- Nobody on your team writes, and you do not want to start.
- You want the topics chosen from what buyers search.
- You want pages going live every week without you.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
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