ReachKit vs Website Grader
Website Grader is HubSpot's free online tool. It grades a site against performance, mobile readiness, SEO and security, which makes it a good first look for a site that has never been checked. ReachKit's free scan answers a different question: which searches buyers in your market make, who shows up instead of you, and which technical issues stand in the way. The paid plan then writes up to 7 pages a week, new or updated.
What Website Grader does well
It is free and broad. HubSpot describes it as a free online tool that grades your site against key metrics like performance, mobile readiness, SEO and security. Speed and security are things a founder rarely checks, and a slow or insecure site loses buyers before anything else matters.
It is written for beginners. The page explains in plain words why speed matters, what helps SEO, such as indexed pages, alt text and meta data, and points to a HubSpot Academy course on web optimisation for the next step.
What ReachKit does instead
The free scan needs no account and takes about a minute. It runs 12 Google searches buyers in your market make, records who is on the first page, and checks whether AI answers mention or link you. You get a Visibility Score from 0 to 100 in four bars: Readiness, Content, Google and AI.
It also lists technical issues across up to 100 pages, including slow pages, phone usability, missing titles and pages kept out of search, each with a free fix. ReachKit does not grade security, and it does not check Core Web Vitals in depth.
The paid plan is €49 a month, VAT included. ReachKit writes up to 7 pages a week, new or updated, from your own site, and scans your market again every Monday.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Website Grader |
|---|---|---|
| Free check | Yes | Yes |
| Speed check | Partly: flags slow pages | Yes |
| Mobile readiness | Partly: phone usability | Yes |
| Security grade | No | Yes |
| Checks the searches buyers make | Yes | No |
| Shows competitors who appear instead of you | Yes | No |
| Puts pages live every week for you | Yes | No |
Pick Website Grader when
- You have never checked your site and want a free first grade.
- You want speed and security looked at alongside SEO.
- You already use HubSpot and its courses help you.
Pick ReachKit when
- You want to know which searches buyers make and who wins them.
- You want technical issues listed page by page, with a fix for each.
- You want pages going live for you every week.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
Product names are trademarks of their owners. ReachKit is not affiliated with or endorsed by them.