ReachKit vs Moz
Moz is one of the oldest companies in SEO software, and its guides are how many people learned search. ReachKit makes the opposite offer: you should not have to learn it. If you want to become good at SEO, pick Moz. If you want to be found without taking the course, pick ReachKit.
What Moz does well
Moz Pro brings together Keyword Explorer, Rank Tracker, Site Crawl, competitive research, an On-page Grader, Domain Authority and Brand Authority. Moz states a keyword index of more than 1.25 billion keywords and more than 40 trillion links in Link Explorer. Its plans also track how a brand appears in four AI models, including Google AI Mode and Perplexity.
The teaching is the real gift. Moz Academy, Whiteboard Friday, the Moz Blog and the Beginner's Guide to SEO cover the subject from the basics up.
Moz Pro Standard is $99 a month, or $79 a month paid yearly, and there is a free trial. A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer.
What ReachKit does instead
ReachKit assumes you will never take the course. The free scan reads your site, works out your market and runs 12 Google searches buyers make there. It shows who is on the first page instead of you and whether AI answers mention you, as a Visibility Score from 0 to 100 with its range.
The paid plan, €49 a month, writes up to 7 pages a week, new or updated, from facts on your own site. Every fact about your business links to the page it came from. Every Monday ReachKit asks ChatGPT and Google AI Mode 25 questions a buyer would ask, each twice, and one email says what moved.
ReachKit has no Domain Authority, no link metrics and no SEO lessons. It does not check Perplexity.
We check your market
every MondayWhat buyers search and ask AI, and who they find instead of you.emergency plumber austinWho’s a good emergency plumber in Austin?We pick the week’s pages
up to 7 a weekNew pages, or updates to ones you have. Never filler.Your pages go live
on your websiteWritten from facts on your own site. Edit or stop any page first.help.harborplumbing.exampleLiveHow much does slab leak repair cost in Austin?You see what moved
from week 1The Monday email shows what went live and what changed.12 pages live · 3 climbing on Google
Repeats every week, without you
Your part: about 10 minutes, once. Then nothing, unless you want to edit or stop a page.
€49 a month, VAT included. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Moz |
|---|---|---|
| Free scan with no account | Yes | partly: free tools and a free account |
| SEO courses and guides | No | Yes |
| Domain Authority and link metrics | No | Yes |
| Keyword research database | No | Yes |
| AI answers checked | partly: ChatGPT and Google AI Mode | Yes |
| Pages written and put live for you | Yes | No |
| One plan, no tiers | Yes | No |
Pick Moz when
- You want to learn SEO as a skill.
- You track Domain Authority for partners or investors.
- You are hiring a marketer who will want familiar tools.
Pick ReachKit when
- You want results without the course.
- You want pages going live for you every week.
- You want one price with no tiers.
See who gets your buyers today.
Type your website. In under a minute you’ll see who Google and AI send your buyers to, what holds your site back, and your first page, proposed free.
free · no account · under a minute
Your free report, at a glance
Facts checked on 15 October 2026.
Sources
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