ReachKit vs Moz
Moz practically invented the SEO-software category, and its education is still how much of the industry learned the craft. ReachKit makes the opposite offer: you shouldn't have to learn the craft. It scans your product, scores its discoverability, and tells you what to fix — with the evidence attached.
What Moz is genuinely great at
Moz's great gift to the industry is comprehension. Domain Authority became the shared shorthand for link strength; the Moz Blog and Whiteboard Friday taught a generation of marketers how search actually works. Its toolset — keyword research, rank tracking, site crawl, link analysis — is solid, approachable, and less intimidating than the heavyweight suites.
If you want to become good at SEO — genuinely understand it, not just execute it — Moz's combination of tooling and teaching is arguably the best on-ramp there is.
Where it leaves a solo founder stranded
But comprehension is a curriculum, and a founder rarely has room for one. Moz's model still assumes you'll learn to read the metrics: what a DA of 23 implies, which crawl issues matter, how keyword difficulty trades against volume. The site crawl flags problems; ranking them against your product's actual buyer demand — deciding — remains your job.
Domain Authority itself illustrates the gap. It's a genuinely useful comparative metric, but it isn't an action. Knowing your DA went from 21 to 23 tells you nothing about which page to fix on Tuesday.
What ReachKit does instead
ReachKit assumes you will never take the course, and builds the expertise into the engine. It scans your live site and computes a 0–100 Discoverability Score from 8 deterministic on-page signals combined by geometric mean with your raw search footprint. The score explains itself: every signal shows why it matters and what to do. The paid plan adds real buyer demand and competitor presence on top, to decide what's worth fixing first.
Instead of metrics to interpret, you get a ranked weekly plan with the evidence cited inline. Mark a fix done and it stays open on the record until your next weekly scan re-measures the site and shows whether the score actually moved. It's the difference between a grade with a syllabus and a to-do list with receipts.
Concretely: where Moz would show you a keyword-difficulty column and a crawl report, ReachKit's plan reads more like "your pricing page has no structured data and it's costing you rich results — here's the block to add", followed by real movement on your next weekly scan once the fix has landed. Same underlying discipline, opposite starting point: the fix first, the theory available when you want it.
First scan free; €29.50/month after that — the 50% launch price, locked for life. Normally €59.
Feature by feature
| Capability | ReachKit | Moz |
|---|---|---|
| Discoverability score (0–100) | Yes | No |
| Ranked, prioritised fixes | Yes | Partialsite crawl flags issues |
| Weekly scan + score history | Yes | No |
| Evidence cited for every recommendation | Yes | No |
| Fixes verified by your next weekly scan | Yes | No |
| Domain Authority + link metrics | No | Yes |
| SEO education & community | No | Yes |
| Free to start | Yes | Partialfree tools + trial |
The verdict
- You actively want to learn SEO as a skill, not just apply it.
- You track Domain Authority for partnerships, PR, or investor optics.
- You're growing into a marketing hire who'll want familiar tooling.
- You want outcomes without the curriculum.
- You want the evidence attached, not a metric to go interpret.
- You want each fix checked against a real re-measurement, not inferred from a metric's drift.